Uniqueness is in our nature.

Instead of following traditional seasons we launch an unique capsule collection every year, purely based on a conceptual theme and exquisite print design by Klaus Haapaniemi. In addition we aim to create a timeless collection of continuous wardrobe essentials in our Everyday Printcraft collection. 

The inspiration behind the 2025 collection Gothic Ocean comes from multiple sources, from Greek mythologies to medieval manuscripts of marine animals and plants, baroque swimming pools to seafood. It is an homage to our mysterious and endangered oceans.